Venezuelan by heart. Italian by name. I was supposed to be the next Tarantino. Instead, I built a career making work across film, music, design, and brand.

I started in film school chasing cinematic storytelling, then found my way into advertising and used it as a platform to make things people actually feel. Over the years, I’ve created work for Pokémon, Sonic, AT&T, HBO, Netflix, and Square Enix at places like BBDO, TBWA\Chiat\Day, Mother, MAL, and Deutsch.

I also founded Mean Machine, a music company built on the belief that sound is one of the most powerful storytelling tools we have. Not an add-on. Not a finish. Part of the idea itself.

That’s really the thread through everything I do. I’m less interested in marketing than in making something with a pulse. Something with taste. Something that earns attention instead of asking for it.

My philosophy is simple: the best ideas don’t feel like marketing. They feel like something that deserved to exist anyway. And you don’t have to be a jerk to make great work.

These days I live in Los Angeles with my wife and two daughters. I coach my daughter’s softball team, speak fluent Spanish, know just enough Italian to get into trouble, and still think about stories the way a filmmaker does.

I’m always chasing the same thing: work that makes people lean in.