DO you want to live Free?
We partnered with Sonic Drive-In to reimagine the brand from the inside out, even down to the straws. (True story.)
Filmed over two weeks in Mexico City and directed by Jody Hill, the campaign introduces the Department of Research and Deliciousment, a fictional lab showcasing the creative minds behind Sonic’s menu.
The work kicked off a broader brand redesign built around a simple idea: Live Free. Eat Sonic.
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Creative Director
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Mother
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