DO you want to live Free?

We collaborated with Sonic Drive-In to completely reimagine the brand—even the straws! (True Story) Filmed over two weeks in Mexico City and directed by Jody Hill, this series of spots gives you an exclusive peek into the Department of Research and Deliciousment, showcasing the creative genius behind Sonic. Following this, we embarked on a complete brand redesign that embraced the ethos of “Live Free Eat Sonic.”