I never intended to go into advertising—I was supposed to be the next Tarantino. Or at least the guy who thanks Tarantino in his acceptance speech. So I went to film school with a passion for cinematic storytelling. Somehow, I zigzagged into adland and people started giving me awards for it. like one of the “Top 25 Best Super Bowl Commercials” of all time—for Pokémon, no less.

Over the years, I’ve made great friends at BBDO NYC, TBWA\CHIAT\DAY LA, MOTHER LA, OMELET, and just about every other acronym between agency, in-house, and gaming. I learned to blend cinematic ambition with smart storytelling and emotional punch in my work.

Along the way, I snagged a John Lennon Songwriting Award and launched my own music composition company to champion diversity and elevate music as the creative force it truly is.

Outside the office, I’m a father of two, fluent in Spanish (and passable in Italian), a multi-instrumentalist, and a coach for my daughters’ softball team. I still dream in widescreen, score my own life like a movie, and believe the best stories are the ones that surprise you.

MOTHER LA Creative Director | April 2022- Present

FREELANCE Creative Director / Art Director | Jan. 2017 - April 2022

OMELET LA Creative Director | Jan. 2012 - Jan. 2017

DEUTSCH LA Senior Art Director | July 2010 - Jan. 2012

TBWA/CHIAT/DAY LA Art Director | Oct. 2008 - July 2010

ATMOSPHERE / BBDO NY Jr. Art Director | Aug. 2007 - Oct. 2008

AWARDS AND ACCOLADES:

Cannes Lion Bronze, Shortlist x10 / One Show Gold, Silver, Bronze x3, Merit x2 / Webby Nominee, Honoree / 2013 Grand Ex Award, Best Mobile Marketing Program / CBS's "Greatest Super Bowl Commercials", Latin Grammy Nominee, John Lennon Songwriter award.

LANGUAGES

English | Spanish