A few things I believe

The best ideas don’t feel like marketing. They feel like something that deserved to exist anyway.

Music changes everything. One note at the right moment can do more than ten lines of copy ever could.

Great work usually happens when different worlds collide. Writers, musicians, filmmakers, designers. The interesting stuff tends to live in the overlap.

Memorability beats virality. Every time. If people still remember it a year later, you did your job.

You don’t have to be a jerk to make great work. Fear might get things done faster, but curiosity and trust usually get you somewhere better.

At the end of the day the job is simple.

Make people feel something.